About us

Blue Lanes B.V.

Blue refers to new energy, sustainable, and innovation.

Lanes refers to processes, and entrepreneurial paths.

Managing Director: Mark Straathof

Drs. Mark H.C. Straathof is an entrepreneur with more than 20 years of experience in consultancy and IT. Academic degree in business economics. His most well-known success is founding and building up IDS Scheer Netherlands: 10 years of growing market share in Business Process Management (BPM) and always profitable. With 150 customers and an active independent user group, the ARIS platform is now market leader in the Netherlands with modules for process modelling, analysis and improvement, process driven ERP, process intelligence & performance management, Governance, Risk & Compliance (GRC), Enterprise Architecture and business driven Service Oriented Architecture (SOA). After the acquisition of the IDS Scheer group by Software AG, Mark has founded Blue Lanes B.V. in 2011.

Read Mark Straathof’s full bio on Linkedin:



  • Recente blogs

  • Recent blogposts

  • Blue Lanes delivers:

    • Business Process Management with ARIS
    • Learning, Competence & Talent Management Products and Services
    • Micro-Learning and E-Learning Content for SAP, BPM,, Data Security, and MS Office
    • Risk & Compliance Reporting
  • Blue Lanes is Business Partner of:

  • Blue Lanes levert:

    • Business Process Management met ARIS
    • Learning & talentmanagement produkten en diensten
    • Micro-Learning en e-Learning content voor SAP, BPM,, Informatiebeveiliging en MS Office
    • Risk & Compliance rapportage
  • Blue Lanes is Business Partner van:

  • Reasons to choose Blue Lanes are:

    • Blue Lanes is the only company combining expertise of BPM and E-Learning.
    • Since 1999, Blue Lanes consultants have done successful BPM projects using the ARIS platform.
    • Blue Lanes has a deep knowledge of the processes and people of many large Dutch organisations.
    • In the Netherlands and Belgium, Blue Lanes represents IMC AG, Europe's leading eLearning provider.
  • Redenen om voor Blue Lanes te kiezen:

    • Blue Lanes is de enige specialist in zowel BPM als e-Learning.
    • Sinds 1999 hebben Blue Lanes consultants succesvolle BPM projecten gedaan op het ARIS platform.
    • Blue Lanes beschikt over diepgaande kennis van de processen en mensen bij veel grote Nederlandse organisaties.
    • In Nederland en België vertegenwoordigt Blue Lanes IMC AG, de Europese marktleider van e-Learning oplossingen.