Blue refers to new energy, sustainable, and innovation.
Lanes refers to processes, and entrepreneurial paths.
Drs. Mark H.C. Straathof is an entrepreneur with more than 20 years of experience in consultancy and IT. Academic degree in business economics. His most well-known success is founding and building up IDS Scheer Netherlands: 10 years of growing market share in Business Process Management (BPM) and always profitable. With 150 customers and an active independent user group, the ARIS platform is now market leader in the Netherlands with modules for process modelling, analysis and improvement, process driven ERP, process intelligence & performance management, Governance, Risk & Compliance (GRC), Enterprise Architecture and business driven Service Oriented Architecture (SOA). After the acquisition of the IDS Scheer group by Software AG, Mark has founded Blue Lanes B.V. in 2011.
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